[Video] Be Relevant, Not Just Current


Main Platform Session


Be Relevant, Not Just Current
Shafer describes the innovations and attitudes necessary for you to stay relevant to your clients. He talks about the power of personal and corporate transparency and will inspire to be more responsible and accountable for your efforts and the efforts of your team.

Ross Shafer is a six-time Emmy Award winning comedian and writer. In l984, a local TV station saw him and decided to hire him as an on-air host. Shafers’ unconventional style was soon discovered and he went on to host shows for ABC, Fox, USA and Comedy Central. What he gleaned most from show business was how TV and movies reacted to emerging trends and human behavior shifts. So in l994, he began studying how customer emotional connections affected organizational growth. To that end, he has written 14 HR training films on customer service, motivation and leadership.

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