Tuesday, January 19 | 10:00 - 11:00 AM
Location: North 260
Format: Building Knowledge Session
Level of Content: Intermediate
Appropriate for: Remodelers, Single Family - Custom
Track(s): Custom Building & Remodeling
Speaker(s): Chris Behan, Socius Marketing, Tampa, FL
What It’s About:
This impactful session will cover how custom builders and remodelers can properly allocate their marketing dollars toward revenue-generating Internet marketing campaigns. You will see industry-related case studies that demonstrate the most cost-effective online strategies that produce the greatest qualified results. Topics covered include creating SEO content to help increase your organic search rankings, developing geo-targeted PPC (pay-per-click) campaigns and using social media to generate quality leads - all without breaking your budget.
What You'll Learn:
Recognize your website's current potential and learn proven methods for enhancing it further.
Explore proven ways to localize SEO and PPC campaigns for better long-term results.
See how remodeling companies generate qualified, low-cost leads from social media campaigns.
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)