Wednesday, January 20 | 3:00 - 4:30 PM
Location: North 254
Format: Building Knowledge Session
Level of Content: Intermediate
Appropriate for: Remodelers, Single Family - Custom
Track(s): Custom Building & Remodeling
Speaker(s): Fred Reikowsky, LPBC, Legacy Business Leaders LLC, Canton, OH
What It’s About:
If you are like most custom builders and remodelers, you consider yourself a builder first, and a salesperson second. But to succeed in our changing market, you must now pay as much attention to selling skills as you do to building skills. Your prospects are better educated with access to more industry-specific information than ever before. And this shift requires a fresh, more intentional approach to selling, including better insight into who your target customers are, what they really want and how to develop a process to get it. This session will deliver tools to help you develop a formalized sales process that drives immediate and consistent results.
What You'll Learn:
Define a selling strategy focused on the obvious benefits, allowing you to get a prospect from lead to contract via the shortest possible route.
Learn how to build and leverage a portfolio framework to boost custom home and remodeling sales.
Acquire key selling skills and strategies that help you and your team create a sales-focused mindset.
Continuing Education: NAHB - 1.50 CE hour(s), NKBA - 0.1 CEU(s)