Economic & Market Forecast for the 50+ Housing Industry


10:00 AM - 11:00 AM
Las Vegas Convention Center, North 252, Level II
Track: 50+ Housing
Continuing Education: NAHB – 1 hour
Level: Intermediate

Builder and developer confidence in active adult and other mature market housing has finally begun to rebound. Younger buyers are eagerly purchasing the older generation’s existing homes, and older adults are starting to visit new, age-friendly communities in greater numbers. In this session, an NAHB economist and a nationally-known market analyst will present data on the size and health of the 50+ market sector, information on economic and demographic trends, and specific information about what 50+ home buyers truly want in a new home.

Paul Emrath, NAHB, Washington, DC
Gregg Logan, Robert Charles Lesser & Co., Atlanta, GA

Product speakers